Problem

Our client, a leading e-commerce company, was facing challenges with their website's user experience. They were receiving complaints from customers about the slow loading speed and difficulty in finding products. This was resulting in a high bounce rate and low conversion rate on their website.

After conducting a thorough analysis of the website, we found that the main issue was with the outdated technology stack used for development. The website was built using an old version of PHP which was causing performance issues and making it difficult to implement new features.

Learn more about our analysis here.

Solution

To address these issues, we recommended a complete overhaul of the website's technology stack. We suggested rebuilding the website using modern technologies such as ReactJS and NodeJS which would improve its performance and make it easier to add new features.

We also recommended implementing a new search algorithm that would make it easier for customers to find products on the website. To ensure that the new search algorithm worked effectively, we conducted extensive testing and made several iterations before finalizing it.

Impact

Increased website speed by X%
Improved search functionality resulting in X% increase in product views
"Our website has never performed better! We've seen a significant increase in conversions since implementing these changes."

Team

Team Member #1 - Full Stack Developer
- Implemented the new technology stack and optimized website performance
- Conducted extensive testing to ensure the website was functioning properly
Team Member #2 - UX Designer
- Designed and implemented the new search algorithm
- Conducted user research to ensure that the new search algorithm was effective and easy to use for customers

E-commerce Site Overhaul Boosts Speed & Conversions