Problem

Our client was struggling to navigate the complex Amazon PPC landscape, resulting in wasted ad spend and lost sales opportunities. They were allocating their budget mainly to already ranked keywords, leaving a vast array of rankable keywords untested. Moreover, they were overly focused on one match type, neglecting the potential of other match types for discovery and scaling. Their biggest hurdle was boosting sales while maintaining a healthy TACOS with a limited budget.

To solve this problem, we embarked on a strategic overhaul of their Amazon PPC approach.

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Solution

We explored uncharted territories by creating ranking campaigns for rankable keywords that were never tested before by the client. We broadened our horizon by testing keywords in other match types that were only performing under exact. We rebalanced the budget from already ranked keywords while maintaining their ranks to improve TACOS. Overall, we performed an in-depth budget optimization, ensuring top converting campaigns don’t run out of budget.

In less than a month, we not only boosted our client's revenue by over 70% but also managed to decrease their TACOS by 29% - all with a mere 18% increase in ad spend.

Impact

Increased revenue by over 70%
Decreased TACOS by 29%
KPI Placeholder #1 - Improved keyword ranks

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Amazon PPC Specialist
- Created ranking campaigns for untested rankable keywords
- Broadened horizon by testing keywords in other match types that were only performing under exact
Team Member #2 - Budget Optimization Expert
- Rebalanced the budget from already ranked keywords while maintaining their ranks to improve TACOS
- Performed an in-depth budget optimization, ensuring top converting campaigns don’t run out of budget

Amazon PPC Overhaul Boosts Sales, Lowers TACOS