Problem

Air India, the national carrier of India, was facing a challenge in ensuring that all passengers were aware of the safety instructions before takeoff. Passengers were often distracted or disinterested during the pre-flight safety demonstration and did not pay attention to the instructions. This posed a significant risk in case of an emergency situation where quick action was required.

The airline needed a solution that would ensure that all passengers were aware of the safety instructions and could act quickly in case of an emergency.

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Solution

We created a safety instructions video that was played on all flights before takeoff. The video was designed to be engaging and informative, with clear instructions on what to do in case of an emergency. We used animations and graphics to make it visually appealing and easy to understand for all passengers.

The video covered all aspects of safety, including seatbelt usage, oxygen mask deployment, emergency exits, and more. It also included subtitles in multiple languages to cater to passengers from different regions.

Impact

Passenger awareness of safety instructions increased by X%
Number of incidents related to passenger non-compliance decreased by X%

"The safety video has been incredibly effective in ensuring that our passengers are aware of the safety instructions before takeoff. We have seen a significant improvement in passenger compliance with safety regulations since its implementation."

Team

Team Member #1 - Video Producer
- Conceptualized and produced the safety instructions video
- Liaised with Air India to ensure that all safety regulations were covered in the video
Team Member #2 - Graphic Designer
- Designed animations and graphics for the safety instructions video
- Crafted visually appealing designs that were easy to understand for all passengers

Air India Boosts Safety Awareness with Engaging Video