Problem

Hireborderless.com was struggling to increase SQLs on its website despite working tirelessly on high content volumes. The problem was identified as a lack of coherent topic selection, backlinking, and article structure. The team realized that we needed a more streamlined SEO and editorial strategy to improve the website's performance.

We found that the website had a lot of archival content, which lacked focus. There were too many topics covered, and there was no clear strategy for selecting which topics to cover. Additionally, the articles were not structured in a way that made them easy to read or understand. Finally, there were very few backlinks pointing to the site, which made it difficult for search engines to find and rank the content.

Solution

The team developed a strategy that focused on finding a balance between quantity and quality of content. They started by identifying the most important topics related to Hireborderless.com's business and created a list of keywords related to those topics. They then used those keywords to guide their content creation efforts.

The incorporation of AI-powered writing and editing tools (like SurferSEO's AI Content Editor and CHatGPT4) also helped reduce the time spent on content creation and produce a higher quantity of higher-quality content. We were eventually able to train all contributors to follow the same style sheet and produce coherent content with a similar overall tone and language.

Impact

Increased SQLs by 70% in Q3 2024
Reduced time spent on content creation by 25%

Team

Sufyan Sheikh - Director, Growth Marketing
- Developed the content strategy and identified the most important topics to cover
- Managed the content creation process and ensured that all articles were optimized for search engines
Alshaar Khan - Content Writer and Strategist
- Conducted keyword research and identified opportunities for backlinking
- Optimized existing articles for search engines and built backlinks to improve the site's ranking

Borderless Spikes SQL Generation Via New Content Marketing Strategy