Problem

A coffee brand named Equinox Roast was struggling to establish its identity in the market. They had a good product, but their branding was not up to the mark. They needed a logo that could represent their brand and help them stand out from the competition.

Their existing logo was outdated and did not reflect the quality of their product. They wanted a new logo that could capture the essence of their brand and appeal to their target audience.

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Solution

We worked closely with Equinox Roast to understand their brand values, target audience, and unique selling proposition. Based on our research, we created several logo concepts that captured the essence of their brand.

After several rounds of iterations and feedback, we finalized a logo that was simple yet elegant. The new logo featured an abstract representation of a coffee bean with the company name in bold letters. The color scheme was warm and inviting, reflecting the warmth of freshly brewed coffee.

Impact

Increased brand recognition among target audience
Improved customer perception of brand quality
Increase in sales by X%

"The new logo has helped us establish our identity in the market and attract more customers. We have seen a significant increase in sales since we launched our new branding."

Team

Team Member #1 - Graphic Designer
- Created several logo concepts based on client brief and research
- Incorporated feedback from the client to refine the final design
Team Member #2 - Project Manager
- Liaised with the client to understand their requirements and provide regular updates on progress
- Coordinated with the graphic designer to ensure timely delivery of the final product

Equinox Roast's Logo Redesign Boosts Sales