INFLUENCER MARKETING

I have effectively worked with influencers through strategic collaborations, involving gifting and leveraging user-generated content (UGC) to amplify our brand's online presence and engagement. My role extended to building and nurturing lasting relationships with esteemed clients such as Leem, LC, and Pandora. This approach was instrumental in enhancing brand visibility and establishing a network of mutually beneficial partnerships, which contributed significantly to sustained growth and a strong market position.

CONTENT STRATEGY & EXECUTION

The challenge was to create reels that would capture the attention of the target audience and increase sales during the sales period. In this case, the brand is LC, a high-fashion sport and loungewear brand in Dubai.

Example of the Reels I worked on

Nisa's relatable Christmas shopping experience showcases LC as a stress-free, one-stop fashion destination.
Authentic, non-salesy approach resonates with the target audience.
Subtle product promotion through storytelling.
Friendly, approachable brand image reinforced by a light-hearted caption.

Impact

Increased website traffic by 20%
Increase in sales by 8.45%

"These reels have had an incredible impact on our sales during the sales period. We were able to reach our target audience effectively and showcase our products in action. The team did an excellent job!"

Responsibilities

Came up with the concept for the reels
Oversaw the filming and editing process
Created targeted advertising campaigns to reach LC's target audience
Monitored and analyzed the performance of the reels on social media platforms

Boosting Sales with Creative Fashion Reels