Problem

Black Elevation Map, a non-profit organization dedicated to empowering black communities through education and resources, was struggling to reach their target audience effectively. Despite having a strong social media presence and website, they were not seeing the engagement they desired from their followers.

After conducting market research and analyzing their social media metrics, we discovered that their content was not resonating with their audience. The organization needed a new approach to engage with their target demographic and increase awareness of their mission.

Watch this video

Solution

We proposed creating a series of short videos that highlighted the impact Black Elevation Map was making in the community. These videos would feature interviews with members of the organization, as well as individuals who had benefited from their services.

To ensure maximum engagement, we decided to launch the video series on Instagram Reels. We also created a social media campaign around the videos, using targeted hashtags and partnering with influencers in the black community to share the content.

Impact

Increased engagement on Instagram by X%
Reached X number of new followers within first month of campaign launch

"This campaign helped us connect with our target audience in a way we never thought possible. The response has been overwhelming and we are excited to continue creating impactful content for our community."

Team

Team Member #1 - Video Producer
- Produced and edited the video series
- Managed social media campaign
Team Member #2 - Social Media Strategist
- Developed targeted hashtag strategy for campaign
- Liaised with influencers to share content

Boosting Engagement for Black Elevation Map