Background:

My Perfect Resume is a leading name in resume creation and has already established itself in the international market. Yet, amidst the global landscape, they sought to unlock hidden potential and skyrocket conversion rates (CVRs). Let's break down the barriers to international success: I'm your experienced Marketing and Product Localization Manager, ready to crack the code of customer engagement across cultures.

Problem:

While the "My Perfect Resume" product resonated in some regions, one-size-fits-all wasn't cutting it. Cultural nuances, local competition, and even terminology could be silently impacting CVRs. We needed a laser-focused approach to identify these low-hanging fruit opportunities and optimize for each key market.

Solution:

Accountability became our secret weapon. We strategized a "Country Boosting Program," empowering 11 handpicked language specialists across Europe and LATAM. These weren't your average freelancers; they were remote localization rockstars:

Culturally attuned: Deep understanding of their respective markets' nuances.
Product experts: Trained extensively on the "Perfect Resume" inside and out.
Competitive ninjas: Conducted in-depth analyses of local resume offerings.
User experience champions: Immersed themselves in the user journey through testing.

Impact:

The results were nothing short of transformative:

CVR increases across key markets: Double-digit growth in select regions, exceeding expectations.
Localized messaging that resonates: Language tweaks and cultural references led to better engagement.
Actionable insights: The team uncovered valuable market-specific opportunities for product improvement.
Empowered global teams: Knowledge transfer ensured long-term localization success.

This was a big initiative that changed the way the Company was looking at Growth opportunities.

Learn more about our solution here.

80% Resume Templates Boost: My Accountability Hack at My Perfect Resume