Problem

we were concerned about the use of dark patterns on website. These are manipulative design techniques that can trick customers into making purchases or taking actions they didn't intend to. We needed a way to detect and highlight these patterns in real time.

We tried manually reviewing the website for dark patterns, but it was too time-consuming and not always accurate. We needed an automated solution that could quickly and reliably identify these patterns.

Learn more about dark patterns here.

Solution

We developed a system that uses webscraping to collect data from website, then tokenizes the text and passes it through a deep learning model. The output text is stored, and any instances of dark patterns are highlighted in real time.

This system has been highly effective at detecting dark patterns, with an accuracy rate of 91%. It has saved us countless hours of manual review and helped us ensure that website is transparent and ethical for customers.

Impact

Increased transparency for customers

"This system has revolutionized how we approach ethics in eCommerce. It's incredible how much of an impact it's had on customers' "

Automated Dark Pattern Detection for eCommerce