Background

Our team was approached by a client who wanted to showcase their writing skills and build a portfolio of their work. They had experience in various forms of content writing, including blog posts, articles, and social media content, but did not have a centralized location to display their work.

Problem

The client needed a platform that would allow them to easily upload and organize their writing samples. They also wanted the ability to customize the design of the portfolio to reflect their personal brand. Additionally, they were looking for guidance on how to optimize their portfolio for search engines so that potential clients could easily find them online.

Solution

We worked with the client to create a custom WordPress website that would serve as their portfolio. We chose WordPress because it is user-friendly and allows for easy customization. We created a clean and modern design that reflected the client's personal brand and made it easy for visitors to navigate through their writing samples.

To optimize the website for search engines, we conducted keyword research and implemented SEO best practices throughout the site. We also provided the client with guidance on how to continue optimizing their content for search engines going forward.

Impact

Increase in website traffic by X%
X number of new clients acquired through the portfolio website
Improved search engine rankings for relevant keywords
Positive feedback from clients on the professionalism and organization of the portfolio website

Team

Jane Doe - Project Manager
- Oversaw project timeline and deliverables
- Liaised with client throughout project duration
John Smith - Web Developer
- Built custom WordPress theme based on client's design preferences
- Implemented SEO best practices throughout site development process
Sara Lee - Content Strategist
- Conducted keyword research and developed SEO strategy for site optimization
- Crafted copy for site pages with focus on both user experience and search engine optimization

Custom WordPress Portfolio Boosts SEO & Acquires New Clients