ALI BIN SARFRAZ's cover image


Digital Marketing Associate at Sighthound, Inc.

Lahore District, Punjab, Pakistan

About Me

Digital Marketing Expert with a demonstrated track record in eCommerce, SaaS & Lead Generation. Helping businesses grow by conceiving & executing omnichannel marketing campaigns that strategically reach and resonate with each segment of their ideal target audience at their respective consumer stage. I excel at optimizing marketing efforts by using cutting-edge tools and leading marketing strategies! Well-rounded background in Social Ads, SEO/SEM, Lead Generation, Inbound strategies, Social Media Marketing, Webinars, Live Chat Automation, Affiliate Marketing, UI/UX, Web Design, E-Commerce, Analytics, CRM's, Customer acquisition/retention and Growth Hacking. My proficiency in marketing analytics, data analysis, and digital marketing tools like Google Analytics, Google Search Console ,google Tag Manager, Facebook & Instagram Ads, Google Ads, Buffer, Hootsuite, Shopify, WordPress, Notion, Jira, HubSpot, SEMrush ,Ahref's, Databox, Screaming frog LinkedIn Sales Navigator, Canva has allowed me to make data-driven decisions and optimize campaigns effectively. Over time, I have become a powerful computer user with light web development skills (HTML5, CSS3, WordPress). The internet fascinates me; in terms of its reach, limitless opportunities, and as an infinite resource of information & tools. Those are the reasons why I chose digital marketing as my career path. Always striving for innovation in addition to a strong sense for strategy combined with a data-driven approach allows me to conceive elaborate roadmaps to reach my personal goals, those of my organization, and my clients as effectively and efficiently as possible. A constant thirst to broaden my knowledge so as to be most apt to make smart and ingenious decisions has pushed me to invest 1-2 hours a day towards expanding and sharpening my skill sets through bestselling books, recognized publishing's, online courses, event recordings, and video content. My best is yet to come!