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Alistair Gillespie

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Columbia College Chicago

Marketing Director, Brand & Content Strategist | SaaS B2B & Enterprise IT | Expertise in GTM, Demand Generation, Campaign Management, Analytics


About Me

14 years of experience spanning marketing management, content strategy, and brand storytelling, I specialize in driving growth for technology-focused B2B, SaaS, and startup environments. My expertise lies in crafting impactful Marketing Strategies, defining Go-To-Market (GTM) plans, generating Demand, and delivering compelling Content. With a deep understanding of Marketing Strategy, Branding and Content, especially within the SaaS B2B sector and Enterprise IT. I tend to adopt a data-driven approach, combined with Agile methodologies, to ensure that marketing campaigns have the best results possible. Whether leading cross-functional teams in remote-first environments or providing strategic guidance, I've managed to excel in roles that demand versatility and adaptability.