Ivy Mintah

Creating an overall social media and content strategy while ideating with the creative team to create brand assets.

Drawing upon my knowledge of storytelling principles, I meticulously crafted a narrative that perfectly complemented the music and resonated with the intended audience.

I led the content team in creating and directing content for socials as well as managing the social media channels including the website.

Leveraging digital channels effectively to drive brand awareness, engage with the target audience, and achieve business goals.

After auditing Hollard's social media page and reading the brief, I knew it was time for a revamp. Using content strategy and the new copy constract.

In my role as a Social Media Copywriter and Manager, I excelled at crafting captivating copy and generating innovative ideas for social media posts.