Petra Yioutsou Dawson

Creative Director

Amsterdam

About Me

Award winning and multidisciplinary Creative Director with a passion for the emergent technologies. I am a Visual Storyteller in the era of AI., building iconic 360 brand worlds that connect people and culture.

Featured Portfolio

Moco Museum unified platform creative pitch

Find new ways to take the art to the streets and beyond, so that art can be more accessible to the wider public. We will create discussion around moco.

Design

Tic Tac's mouth-controlled lens game

Styled in 8-bit, Chew & Play is the world’s first Snapchat gamified lens you control with your mouth. FWA award winner.

Design

Targeted digital campaign for the L'OR - Siemens partnership

Two premium brands that offer a premium proposition for the perfect coffee experience.

Design

Creation of engaging IBM short films for conversion

The goal was to develop a perspective and production plan that helps bring to life 3 digital performance content series in a way that’s repeatable, for the youtube platform.

Design

Revamping of the Publicis Brand Identity

Revamping of the Publicis identity, starting with the intranet that connects all employees and their expertise under one umbrella.

Design

ATHENS 2004 Olympic Games Visual Identity

The Look of the Games and the Look of the city for the ATHENS 2004 Olympic Games.

Design

Revamping of the Leaseweb Brand Identity

Leaseweb was struggling with maintaining a consistent brand identity across their various marketing materials.

Design

Foodies recipe platform and app creative pitch

Create a Netflix-like platform for food recipes.

Design

PULSE Visual Identity and app

A social engineering app for multiple sclerosis patients.

Design

Triple Visual Identity study

Our company was struggling with maintaining a consistent brand image across all platforms.

Design

National Newspaper and breaking news portal redesign

The challenge was to relaunch a new modern image to an old and traditional national Newspaper that resisted change.

Design

Renault boosts ZOE leasing with web & mobile app

A responsive website tool and mobile app for the leasing of the Renault electric car ZOE.

Design

NFT Marketplace platform

The task was to create two distinct designs for an NFT Marketplace platform, where innovation and aesthetics are key.

Design