Renee Samms

About Me

Renee is a passionate industry-leading storyteller, cultural maven, and leading industry expert known for developing some of the most popular Fortune 500 brands. She transitioned from an Olympic Development Soccer Player to a visionary professional, crediting her athletic mindset for her unwavering dedication to her craft and relentless drive to consistently raise the bar. She is fueled by her mission to inspire people around the world to discover the athlete* inside themselves, dream as big as they can, believe in themselves and motivate them to chase their goals by sharing unique sports stories that show that anything is possible. Her passion to inspire people to reach their potential is unmatched and by working throughout her career to innovating content access across social platform development to forging strong relationships with professional athletes, influential creators and changemakers, she has humbly pushed the industry forward staying true to her lifelong purpose-driven goal of making a difference in peoples lives who do not have the resources or family to help them realize their potential. Renee has an extensive background in driving cross-platform brand storytelling for high-profile brands like Beyond Meat, HBO Max, and Disney​​. Her expertise lies in creating innovative brand narratives that engage audiences, and this aligns perfectly with Nike's need for storytellers who can connect the science and art of its innovations to athletes worldwide. Her experience with blending data-driven insights and creative strategy positions her well for Nike's marketing strategy, which seeks to push boundaries and challenge the norm​​. Renee’s track record of leading digital-first marketing strategies is essential for Nike, which leverages multiple digital channels, from retail to social media. At Sprout Social and Tagger Media, she implemented cutting-edge digital engagement strategies, increasing sales and building authentic connections between brands and their audiences​​. Her ability to manage integrated campaigns across social, digital, and experiential platforms will support Nike's goal of connecting with athletes and consumers globally through digital innovation​​. Nike seeks leaders who can embrace diversity and push creative boundaries, and Renee’s background in integrating cultural shifts and trends into marketing strategies makes her an ideal fit. She has demonstrated her ability to lead teams and projects that tap into cultural relevance and consumer behavior for brands such as Disney and Beyond Meat​​. Renee’s leadership style emphasizes collaboration, innovation, and growth, which aligns with Nike’s vision of building a diverse and imaginative team that pushes the limits of what is possible​​. In summary, Renee’s strategic storytelling, digital engagement expertise, and cultural leadership align perfectly with the responsibilities of a marketing and communication role at Nike, a brand known for its innovation and boundary-pushing ethos.