Florencia Solari

About Me

Shaping a reality beyond ordinary and bringing fantasy to life. Hey! I'm Florencia. Award-winning creative technologist with a solid trajectory in digital innovation, software engineering, and creative problem-solving. I help brands and production studios drive innovation by crafting unforgettable, world-class interactive experiences, to wow audiences and skyrocket engagement. My work has been featured on platforms like CNN, MIT Technology Review, i-D Vice (UK), NPO's Brandpunt+ (NL), and more. I've collaborated with students from Harvard, University of the Arts London, Universidad de Bologna and more for their thesis project. My curiosity drives me to the forefront of experimentation and R&D. I participate from hackathons, creator challenges and beta programs with industry leaders like Meta and OpenAI, to shape the next wave of digital innovations. When I'm not creating, I write about digital innovation. Apart from running a blog, I've collaborated with The Emprende Club, an ed tech platform, to release a course in digital innovation aimed to support women entrepreneurs in Latin America. Not a shy one, I've spoken at numerous tech conferences throughout South America, delivered both in-company and community technical workshops, and contributed to open source. My commitment to community has led me to volunteer across South America for a range of social and educational initiatives involving children, teenagers and young adults. At the heart of it all, I adore what I do and I have a lot of fun doing it. Immersive experiences are a powerful channel for brands to connect with their audiences and bring them into their universe. Users go from spectators to main characters in the story, and this forges a link between the brand and their identity. I started experimenting and playing with design and primitive creative coding for storytelling purposes as a child, and I haven't stopped using technology to tell stories ever since,