Florencia Solari

About Me

Hey! I’m Florencia. I’m an award-winning creative technologist with over a decade of experience in digital innovation, software engineering, and creative problem-solving. My specialty lies in building unforgettable, immersive interactive experiences and products that help brands connect with their audiences, drive engagement, and business growth across industries. My work has been featured on platforms like CNN, MIT Technology Review, i-D Vice (UK), and NPO's Brandpunt+ (NL), as well as powering launches and flagship experiences for leading global brands. I thrive at the intersection of concept, rapid prototyping, and full stack development, with a special focus on AR, XR, AI, and digital storytelling. Driven by curiosity, I stay at the forefront of experimentation and R&D, participating in hackathons, creator challenges, and beta programs with industry leaders such as Meta and OpenAI. I’ve also had the chance to collaborate with students from Harvard, University of the Arts London, and Universidad de Bologna, supporting their thesis projects and sharing insights. Beyond building products, I’m passionate about sharing knowledge. I write about digital innovation on my blog and have developed courses for platforms like The Emprende Club to support women entrepreneurs across Latin America. I’ve been an active speaker at tech conferences throughout South America, run both in-company and community technical workshops, and regularly contribute to open source. I believe immersive experiences are a powerful channel for brands to invite users into their world and forge lasting connections. I started experimenting with creative coding and design as a child, and never stopped using technology to tell stories. At the heart of it all, I truly love what I do and have a lot of fun doing it.