Problem

Milka, a popular chocolate brand, was in need of a rebranding to stay relevant in the market. The old logo and packaging were outdated and not resonating with consumers.

We conducted market research and found that Milka needed a fresh new look to attract younger audiences while still maintaining its loyal customer base.

Check out our process here!

Solution

We created a new logo for Milka that was modern yet still recognizable to their existing customers. We also suggested new packaging designs with mockups that showcased the new logo prominently on the front of the package.

In addition, we came up with a new slogan for the brand that emphasized their commitment to quality ingredients and sustainability. This helped differentiate them from other chocolate brands in the market.

Impact

Increased brand awareness by X%
Boosted sales by X%

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Graphic Designer
- Created the new logo and packaging designs
Team Member #2 - Copywriter
- Came up with the new slogan for the brand

Milka Rebranding Attracts Youth, Boosts Sales