Sol de Janeiro | AR Murals | 8th Wall

In collaboration with One Agency Media, METABRANDS, and Aircards, L’OCCITANE Group’s Sol De Janeiro launched a groundbreaking campaign that seamlessly blends art, technology, and marketing into a mesmerizing outdoor experience. The AR-activated murals for Sol De Janeiro’s Body Butter come to life through dynamic 3D visuals and spatial audio, transforming traditional murals into captivating interactive displays. This campaign marks a significant milestone, setting new records in the field of augmented reality (AR) activations.

Locations

• London

• Manchester

• Leeds

• Dublin

By scanning the murals' QR codes, passersby can activate an immersive experience that brings the product to life through their smartphones, offering an interactive and sensory-rich experience.

Impact

The campaign has achieved remarkable engagement, outshining previous AR activations by tenfold in terms of user interaction and direct sales impact. Highlights include:

• Significant crowd attraction at all locations, creating a vibrant community scene.

• Swift loading times and visually stunning displays from multiple angles.

• Integration of spatial audio, enhancing user engagement.

• High shareability, encouraging users to post their experiences on social media.

• Implementation of advanced spatial analytics through Metalitix as well as more traditional metrics using Google Analytics, providing valuable insights into user interactions.

Technical Details

The Sol De Janeiro AR Murals were developed using advanced WebAR technology, powered by 8th Wall and executed by Aircards. Key technical accomplishments include:

Responsibilities

• Lead Development: Oversaw the comprehensive AR experience development, including UI design, 3D scene creation, and AR interactions. Ensured that AR elements matched the mural's real elements with exceptional accuracy, accommodating various weather and lighting conditions.

• Optimization Across Devices: Enhanced code and asset optimization to ensure quick load times and visually appealing displays.

• Audio Enhancement: Integrated spatial audio elements into the AR experience, elevating the sensory impact.

• Social Media Interactivity: Enabled features for easy sharing of the AR experiences on social media platforms, boosting engagement and visibility.

• Analytics Implementation: Deployed Metalitix and Google Analytics for in-depth spatial and user interaction analytics, providing comprehensive insights into the campaign's reach and effectiveness.

Mentions & Media

• 8th Wall Instagram - “Sol De Janeiro’s AR-activated murals, powered by 8th Wall”

• Darren O’Mahony on LinkedIn - “Sol De Janeiro AR Activation – Innovative Advertising”

• Julian Carter on LinkedIn - “Innovative AR campaign for Sol De Janeiro”

• Vanya Yunitskiy on LinkedIn - “Augmented Reality campaign for Sol De Janeiro using 8th Wall technology”

• Lee Bofkin on LinkedIn - “Brilliant campaign on brilliant sites – Sol De Janeiro”