Problem

Client faced a persistent challenge on the construction supplier site: visitors often searched for materials and help but left without converting to leads. The absence of real-time guidance led to missed opportunities and longer response times for sales and technical inquiries. We needed an automated assistant that could engage visitors, qualify them, and route complex questions to the right human team.

Additionally, the site required a centralized log of conversations and region tagging to tailor recommendations and campaigns. Without a reliable system, we struggled to capture leads efficiently, track interactions, and scale support across multiple regions. The problem was not just engagement—it was the lack of actionable data and fast escalation for specialized requests.

Website visitors often leave without converting due to unanswered technical questions, delayed responses, or uncertainty about correct building materials. The supplier lacked a structured way to assist customers in real time, qualify leads, capture contact information, and track enquiry trends across regions.

Solution:

A website-based construction-focused chatbot (“Tamsyn”) designed to engage visitors in real time, answer product and building material questions, recommend appropriate materials based on use case and region, capture contact details, and seamlessly escalate complex technical or sales queries to a human representative.

All conversations and lead data are logged automatically in Google Sheets, creating a structured database of visitor enquiries and regional demand patterns.

Impact:

• Increased website engagement and reduced bounce rates
• Structured lead capture with contact and regional data
• Faster response to technical and sales enquiries
• Improved customer confidence through guided material recommendations
• Built a growing database of site visitors and construction queries
• Clear visibility into demand trends and enquiry types

Tools:

Website Chatbot Interface (Tamsyn)
Automation / AI logic layer
Google Sheets (conversation and lead log database)
Human escalation workflow (sales / technical support handover)

Status:

Live / Operational

AI Chatbot for Lead Capture and Escalation