Problem

Data centers are often misunderstood by local communities, who view them as power drains with little positive impact. In many neighborhoods near CyrusOne facilities, residents lacked accessible information about how data centers contribute to local economies, reliability, and sustainability goals. This knowledge gap fueled fear and misplaced concerns about energy use, noise, and traffic, hindering constructive dialogue and community cohesion.

We identified that any meaningful outreach needed clear, relatable messaging and hands-on opportunities for learning. Without tailored education materials, schools and civic groups struggled to connect with the technology that powers everyday services—from streaming to cloud-based applications. Addressing these gaps would require a structured program that translates complex infrastructure concepts into practical, local benefits. Watch video to ground our approach in real-world examples.

Solution

We designed a multi-channel Community Education program that translates data center operations into approachable content for diverse audiences. The plan included infographics, school-friendly curricula, and public workshops that highlighted energy efficiency, reliability, and career pathways in the tech ecosystem. We collaborated with local educators to align materials with curricula and ensured accessibility for non-technical participants.

To scale impact, we built a modular workshop kit and an online repository of explainer videos, hands-on activities, and site-tour guidance. We also established a feedback loop with community leaders to tailor content to evolving needs, measure understanding, and showcase tangible local benefits. The program emphasized practical outcomes, such as energy-saving tips for schools and opportunities for internships or internships in the data center sector.

Impact

X% increase in community awareness about data center operations
Y% participation growth in local schools and community groups
Z% reduction in misconceptions about energy use and noise

Quote of how incredible of an impact this had.

Team

Team Member #1 - Community Engagement Lead
- Led stakeholder workshops with local colleges
- Developed education materials for non-technical audiences
Team Member #2 - Data Center Operations Specialist
- Created content on energy efficiency and cooling best practices
- Coordinated site tours of CyrusOne facilities

Community Education for Local Data Centers