Problem

Rentex sought to maximize the value of its InfoComm presence by transforming a single trade show into weeks of reusable content. The challenge was to capture executive insight, customer sentiment, and manufacturer highlights in real time, while ensuring the content would be adaptable for multiple platforms post-event. Without a cohesive strategy, live interviews risked fragmented messaging and missed opportunities for ongoing engagement.

We needed a structured approach that could scale beyond the event floor: interviews, testimonials, and spotlights all had to align with a clear narrative, production cadence, and post-show assets. The risk was an inconsistent timeline, uneven quality, and content that failed to resonate with our diverse audience across channels. A fragmented post-show plan would undercut the investment in the event and limit long-term impact. See strategy.

Solution

We designed a live event content strategy for InfoComm that integrated executive interviews, customer testimonials, manufacturer spotlights, same-day social edits, and post-show marketing assets. The approach created a coherent narrative arc around Rentex’s value proposition, while ensuring content could be repurposed into weekly assets over multiple platforms. This framework reduced last-minute scrambling and improved production efficiency during the event.

To execute, we established a production cadence, pre-event interview guides, and post-show editing workflows that yielded timely deliverables such as event recap videos and evergreen content. The strategy extended the event’s impact by delivering reusable assets that fueled social, email, and demand-gen campaigns for weeks after the show, elevating Rentex’s thought leadership and credibility with each new asset.

Impact

Engagement lift: X%
Content library growth: X assets generated
Post-event reach: X%

Quote of how incredible of an impact this had.

Team

Team Member #1 - Content Strategist
- Led the development of the live event content framework
Team Member #2 - Video Producer
- Oversaw on-site filming and post-production pipelines

Rentex InfoComm Content Strategy