Problem

Multi-Plastics faced a gap between highly technical manufacturing capabilities and customers’ ability to grasp how these innovations translate into tangible packaging solutions. We needed a coherent narrative that showcased expertise while building trust with partners and buyers. Our assessment highlighted fragmented messaging across touchpoints and a lack of executive storytelling to anchor the brand in industry leadership.

We identified an opportunity to translate complex topics into accessible content without dumbing down the science. By aligning executive interviews, educational videos, and website messaging, we could demonstrate that Multi-Plastics not only manufactures packaging but also leads with innovation. This required a structured strategy that stitched storytelling into every customer interaction, from the website to partner outreach. watch video

Solution

We developed a corporate storytelling strategy that positioned leadership and floor teams as accessible voices of expertise. The plan included executive interviews, educational videos, and messaging recommendations designed to simplify technical topics while preserving credibility. We also crafted manufacturing-focused content intended to demystify processes and highlight outcomes for customers and partners.

The implementation centered on a cohesive content suite and a polished brand narrative that could scale across channels. We aligned the product stories with customer journeys, ensuring clarity of value, reliability, and innovation. By weaving education into storytelling, we created confidence in Multi-Plastics as a trusted partner in packaging breakthroughs.

Impact

Improved understanding of complex topics by target audiences, measured by X% lift in engagement and Y% increase in time spent on educational content.
Strengthened brand positioning as an industry leader in manufacturing innovation, reflected in Z% growth in partner inquiries and R% expansion of repeat collaborations.
Streamlined content workflow across channels, achieving X2 efficiency in publishing and a consistent, scalable brand voice.

Quote of how incredible of an impact this had.

Team

Team Member #1 - Content Strategist
- Led the storytelling framework and content roadmap
- Coordinated executive interviews and educational video concepts
Team Member #2 - Video Producer
- Produced manufacturing-focused videos and tutorials
- Ensured brand consistency across all multimedia content

Executive Storytelling for Packaging Leaders