Tl;dr

The project aimed to unite voters and increase support for Joe Biden and Kamala Harris in the 2020 presidential election.
The team used machine learning and AI to develop bots that communicated with Twitter users and shared positive, unifying content based on users' political ideology.
The project also involved creating shareable content that was posted in Facebook groups across battleground counties in the US.
The project was a success, as the bots reached a large number of voters and increased support for Biden and Harris.
Lessons learned from the project included the importance of using technology to bring people together and the power of AI and machine learning to influence opinions.

Introduction:

In 2020, I had the privilege of leading a product team within Joe & Kamala's Soul Squad with the goal of electing Joe Biden as President and Kamala Harris as Vice President. Our team consisted of experts in machine learning and AI who developed bots to communicate with voters on Twitter and share positive, unifying content that reflected the Biden-Harris platform. #WeKnowJoe

Problem Statement:

The problem we aimed to solve was the division and polarization among voters in the US. Our goal was to bring voters from different political ideologies together to support Joe Biden and Kamala Harris in their bid for the presidency.

Approach:

Our approach to the project involved utilizing machine learning and AI tools to create agents that responded to Twitter users' intent. These bots would respond to users based on where they fell in the political spectrum and share content that reflected the Biden-Harris platform. Additionally, we worked with the design team to develop shareable content that was posted in Facebook groups across battleground counties across the US.

Results:

The results of our project were outstanding. The bots were able to reach a large number of voters and share positive, unifying content that helped to bring people together. Additionally, the shareable content we created was well received and helped to increase engagement and support for Joe Biden and Kamala Harris. Based on our metrics, we were able to demonstrate the success of our project, as the support for Joe Biden and Kamala Harris increased significantly in the battleground counties where our content was posted.

Lessons Learned:

From this project, I learned the importance of utilizing technology to bring people together and the power that AI and machine learning have to influence people's opinions and decisions. In the future, I would consider expanding the reach of our bots to other social media platforms to maximize our impact.

Uniting Voters Through Technology