Tl;dr

Braintrust, a web3 startup, needed to maintain a vetted marketplace of talent while increasing the number of qualified professionals on their platform
The existing screening process for new talent slowed down sign-ups, leading to a decrease in user growth
As Senior Product Manager, I led an Agile scrum team to improve the user onboarding process and address key pain points
The changes resulted in an 85% quarter-over-quarter increase in user sign-ups, reaching a total of 185k users, and ensured high-end clients had access to the best talent on the market

Introduction

Braintrust is a web3 startup building a job hiring marketplace. As a Senior Product Manager, I was tasked with growing the talent side of the marketplace. The challenge was to maintain a vetted marketplace of talent for high-end clients like Meta, Airbnb, and NASA while also increasing the number of quality professionals on our platform.

Problem statement

Our marketplace required screening of new talent users in order to maintain quality professionals, but this process slowed down the sign-up process, leading to a decrease in the number of users signing up.

Approach

I led an Agile scrum team in devising a strategy to improve the user onboarding process for new users. We identified key pain points in the sign-up process and implemented several changes to address them. We improved aspects of the user flow to segment users by intent and quality score, then implemented an API with 3rd party tools for asynchronous screening of new talent user sign-ups.

Impact

The changes we implemented had a significant impact on the user experience and increased user sign-ups by 85% quarter-over-quarter. We reached a total of 185k users and ensured that high-end clients continued to have access to the best talent on the market.

Learnings

Focusing on user pain points and finding innovative solutions can lead to significant improvements in user experience.
Using Agile methodology with a cross-functional team can help identify and address issues rapidly while ensuring that all stakeholders are aligned with the product roadmap.
Segmenting users by intent and profile can help personalize the user experience and improve platform performance.
Integrating third-party tools can streamline operations and enable better user experiences leading to faster user sign-ups.
Implementing a scoring system can help assess the quality of user sign-ups and improve the vetting process.

Boost job marketplace sign-ups 85%