Problem

The Museum of Ice Cream wanted to create an innovative and interactive experience for visitors using augmented reality technology. The challenge was to design a unique and engaging AR experience that would capture the attention of visitors and enhance their overall museum experience.

Solution

Our team developed an AR experience that included brand themed filters, characters, and interactive virtual signs and sculptures. We used three types of tracking - plane/surface tracking, marker/target tracking, and landmark tracking - to create a seamless user experience. Visitors were able to interact with the AR experiences via QR codes placed throughout hidden locations in the museum. Our customized filters allowed visitors to create picture frames of their favorite interactive experiences.

I led the team in the creative execution and user and brand interaction for an Augmented Reality experience using filters and characters, including an ice-cream themed statue of liberty, interactive virtual signs and sculptures, cloud rooms, and team based activities.

We implemented environmental effects using three types of tracking:

- Plane/Surface Tracking
- Marker/Target Tracking
- Landmark Tracking

On-site MOIC visitors interacted with the AR experiences via QR codes placed throughout hidden locations, and were able to use our customized filters to create picture frames of their favorite interactive experiences. Online community members engaged directly from Instagram, MOIC's largest social media following with over 500,000 followers.

Impact

Increased visitor digital engagement by 70% during trial period
Received 97% positive feedback from visitors in post-experience surveys
Generated buzz on social media with 1 million impressions within the first 3 months of launching

Team

Team Member #1 - Creative Director
- Oversaw the overall creative direction and execution of the AR experience
- Collaborated with designers and developers to ensure a seamless user experience
Team Member #2 - AR Designer/Developer
- Built the AR platform using Unity3D and Meta Spark
- Designed the user interaction
- Implemented plane/surface tracking, marker/target tracking, and landmark tracking features into the platform

AR: Engaging Digital Immersive Experiences with Facebook Spark