Problem

As avid users of Steemit and Busy platforms, we noticed several conflicts with understanding how the platform works, onboarding new users, and retaining user adoption. We learned users found it challenging to consistently return and engage with the full $STEEM ecosystem due to the lack of personalization and ease of use.

To improve the user experience and onboard new Web2 and Web3 users in an effort to become community members, we formed a roadmap to research, design, and develop a new frontend with entirely new features to help better the Steemit community and users. We started the process by auditing steemit.com and conducting user research within the community directly to drive the implementation of new features community-first.

Click here for more information about our process.

Solution

We created SugarSteem - a more personalized and user friendly Steemit experience. Our team designed a new frontend with entirely new features that challenged and improved Web3 industry standards for UI/UX while polling the community to understand how best to redesign the social platform.

The redesigned series is a series that keeps us sharp in design by maximizing ease of use, adoption, retained users, consistency in content, and onboarding to differentiate blockchain platforms powered by cryptocurrency and decentralized standards - all powered by the same $STEEM token.

Improvements from Steemit include enhanced personalization, organization of content, ease of use, onboarding new users, curated content that is maintained, and new feature sets that will help to follow users easier and allow the community to relate easier to content.

Impact

92% positive approval rates from polled community members

20+

Unique features assessed and design integrated

400+

Digital capabilities audited and mapped to new solutions

5

Year tokenization and engagement strategy developed

"Excellent UI and very fortunate to have your talent on Steemit."
"SugarSteem significantly increases the functionality of Steemit."
"SugarSteem has had an incredible impact on improving user experience within the Steemit community."

Team

Team Member #1 - UX Designer
- Designed the new frontend with entirely new features that challenged and improved Web3 industry standards for UX.
- Polled the community to understand how best to redesign the social platform.
Team Member #2 - UI Designer
- Designed the new frontend with entirely new features that challenged and improved Web3 industry standards for UI.
- Worked with developers to implement final designs.
Team Member #3 - Frontend Developer
- Built and implemented the new frontend with entirely new features.
- Ensured that the platform was user-friendly and easy to navigate.

Web3: Revamping the Steem SocialFi Experience Community-First