Problem
The rise of Web3 has brought about a new era of decentralized applications and platforms. However, the lack of user engagement, direction of participation, and utility of valuable IP created a major challenge for Web3 companies, specifically NFT projects that successfully raised between $2-20M launching their first collections. This was the problem faced by thousands of community members and stakeholders, who wanted to create a token gated platform that would encourage Web3 community engagement, participation, and acquisition of users and NFTs.
The challenge was to design a platform that would give Web3 token holders true utility while giving the companies and holders a chance to leverage their digital assets. The platform had to be user-friendly, secure, and scalable while providing an immersive experience for users with innovative features and use cases new to these growing communities.
Solution
We developed a token gated content streaming platform that leverages blockchain technology to provide an immersive experience for users while encouraging community engagement and participation. The platform is designed to onboard new users to Web3 while giving blockchain companies and holders a chance to leverage their digital assets.
Our team used smart contracts to ensure secure transactions on the platform while providing transparency for all stakeholders. We also integrated NFTs into the platform, allowing users to earn tokens by participating in various activities such as watching videos or sharing content on social media.
Team
Team Member #1 - UX Researcher
Conducted qualitative user research and interviews with Web3 users
Created user personas and journey maps
Worked with UX Designer to distill user research insights into user-friendly features, wireframes and working prototypes
Team Member #2 - UX Designer
Created user stories for various types of Web3 users of the platform
Designed user-friendly wireframes and working prototypes
Implemented features that incorporated NFTs, Web fundraising and NFT launch pages into the platform, allowing users to earn tokens by participating in various activities such as watching videos or sharing content on social media
Team Member #3 - UI Designer
Designed a user-friendly and immersive UI experience for users
Created visual design working prototypes
Industry
Technology, Information and Internet