Problem

The fashion company, Positive Elegance, specializing in selling plus-sized everyday clothing, faced a significant challenge in attracting its target audience of married couples. Despite offering sustainable and home-delivered fashion, the brand lacked a compelling identity that resonated with its audience. The existing branding failed to convey a sense of power and modernity, hindering its growth potential in the competitive market.

To address this issue, we embarked on a comprehensive rebranding journey to create a strong connection with the target audience. Our approach involved developing a total branding package encompassing an appropriate brand name, a consistent visual system, and a compelling logo to evoke empowerment and modernity.

Learn more about our rebranding journey here.

Solution

We aimed to increase brand recognition by creating a brand name and visual identity that exuded power and modernity, resonating with married couples seeking inclusive and sustainable fashion. Through a consistent graphic system and captivating logo, we aimed to increase customer engagement, encouraging customers to identify with the brand's empowering message. We anticipated a positive impact on sales and conversion rates by creating a robust and modern brand image and attracting married couples seeking sustainable and stylish plus-size fashion.

A visually appealing and empowering brand identity, complemented by a well-executed social media strategy, was expected to boost follower growth and interactions. By rebranding with a modern and empowering identity, we aimed to enhance customer satisfaction fostering loyalty and advocacy among our target audience.

Impact

Increased brand recognition
Improved customer engagement and loyalty
A notable upturn in sales and conversion rates

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Creative Director
- Oversaw the development of the total branding package, including the brand name, visual system, and logo.
- She collaborated with the marketing team to ensure consistency across all touchpoints.
Team Member #2 - Social Media Manager
- It developed and executed a social media strategy to complement the new brand identity.
- We incorporated user-generated content to increase follower growth and interactions.

Rebranding Boosts Plus-Size Fashion Sales