Problem

Garden, a company producing and distributing truthful web shows, faced a challenge in captivating its target audience of men. Despite being available in local shops and offering authentic content, the brand lacked a unique packaging design that resonated with its audience. The existing packaging failed to evoke the desired nostalgia and freshness, hindering the brand's potential to stand out in the competitive market.

To address this problem, we embarked on a creative journey to design a distinctive package to create a lasting impression on the target audience.

Solution

Our approach involved crafting a hand-drawn design without using any images, aligning with Garden's preference for authenticity. Furthermore, we incorporated the brand's black color to emphasize its identity and values. By creating a hand-drawn design with a unique shape and adhering to Garden's no-image preference, we aimed to increase packaging recognition and shelf presence. Through an artful hand-drawn design, we intended to establish an emotional connection with the target audience, instilling a feeling of nostalgia while maintaining a fresh and contemporary appeal.

By utilizing the brand's black color and adhering to Garden's preference for authenticity, the new package design would reinforce the brand's identity and values in every interaction with the product. Our hand-drawn design approach successfully addressed Garden's packaging challenge and brought their web shows to life with a distinctive and nostalgia-evoking package.

Impact

Increase packaging recognition and shelf presence
Establish an emotional connection with the target audience
Enhance shelf impact, drawing the attention of the target audience

"Our hand-drawn design approach successfully addressed Garden's packaging challenge and brought their web shows to life with a distinctive and nostalgia-evoking package."

Team

Team Member #1 - Graphic Designer
- She crafted a hand-drawn design without using images to align with Garden's preference for authenticity.
- It incorporated the brand's black color to emphasize its identity and values.
Team Member #2 - Project Manager
- She has efficiently managed the creative process for designing the distinctive package within a 3-week timeline.
- We ensured client satisfaction and fulfillment of Garden's preferences through our hand-drawn design approach and the brand's black color.

Hand-Drawn Design Boosts Garden's Web Show Appeal