Problem

SunSparq Retail, a company offering new retail locations powered by solar energy, faced a challenge in engaging its target audience of college students. Despite providing environmentally friendly and cost-effective retail spaces, the brand lacked a compelling identity that resonated with its audience. The existing branding failed to evoke the desired eagerness while maintaining a perception of being inexpensive, hindering the brand's potential to attract college students to its retail locations.

The current brand name did not effectively convey the sense of eagerness and cost-effectiveness that SunSparq Retail desired. The existing branding struggled to engage college students effectively, leading to limited interest in SunSparq Retail's solar-powered retail locations. The current branding did not clearly emphasize the cost-effectiveness of SunSparq Retail's retail locations.

Solution

We embarked on a creative journey to design a total branding package to address the branding gap and create a strong connection with the target audience. Our approach involved crafting an appropriate brand name, a consistent visual system, and an outstanding logo designed to evoke a sense of eagerness and affordability.

Our visual system and logo design aimed to create a brand identity that instantly communicated SunSparq Retail's eagerness and value-driven offerings. SunSparq Retail sought to resonate deeply with college students through a consistent graphic system and an engaging logo, sparking curiosity and driving interest in their retail spaces. By positioning SunSparq Retail as an inexpensive and budget-friendly option through the total branding package, we aimed to attract cost-conscious college students.

Impact

X% increase in brand name recognition
X% improvement in brand identity perception among college students
Increase in target audience engagement and interest in SunSparq Retail's solar-powered retail locations

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Creative Director
- Oversaw the development of the total branding package, ensuring that it aligned with SunSparq Retail's vision and mission.
- She has crafted a compelling brand name that effectively conveyed the sense of eagerness and cost-effectiveness that SunSparq Retail desired.
Team Member #2 - Graphic Designer
- She crafted a consistent visual system that resonated deeply with college students, evoking a sense of eagerness and affordability.
- They designed an outstanding logo that effectively communicated SunSparq Retail's mission of offering budget-friendly and eco-friendly retail spaces.

SunSparq Retail Rebrands to Attract College Students