Problem

As Amazon Prime Video continued to grow, we realized that we needed a better way to analyze and understand our data. We were struggling to make sense of the vast amounts of information we were collecting, and it was becoming increasingly difficult to identify trends and patterns.

We needed a solution that would allow us to easily visualize our data and gain insights into how our customers were using our platform. We also wanted to be able to track key performance indicators (KPIs) in real-time so that we could quickly identify any issues or opportunities for improvement.

Learn more about how we solved this problem here.

Solution

We decided to implement Tableau, a powerful data visualization tool that would allow us to create interactive dashboards and reports. With Tableau, we could easily connect to our data sources and quickly create visualizations that helped us understand what was happening on our platform.

We also created a set of KPIs that would help us track important metrics like user engagement, retention, and revenue. These KPIs were displayed on a real-time dashboard so that everyone on the team could see how we were performing at any given moment.

Impact

Increased visibility into customer behavior and preferences
Improved decision-making based on real-time data
Increase in revenue by X%

"This project had an incredible impact on our ability to understand our customers and make data-driven decisions. We were able to identify areas where we could improve the customer experience and increase engagement, which ultimately led to an increase in revenue."

Team

Team Member #1 - Data Analyst
- Created the KPIs and real-time dashboard
- Analyzed data to identify trends and patterns
Team Member #2 - Tableau Developer
- Built interactive dashboards and reports using Tableau
- Integrated Tableau with our data sources

Amazon Prime Video data analysis with Tableau