Problem
Aspen Snowmass, a popular winter and spring destination, needed to revamp their creative campaign direction and media identity to attract more visitors. Their previous look was outdated and not engaging enough for their target audience. They needed fresh assets, templates, and a cohesive visual feel across all touchpoints and distribution channels.
We conducted market research to understand the target audience's preferences and identified gaps in Aspen Snowmass's previous campaigns. We found that the visuals were not compelling enough, and the messaging was not consistent across different channels. This led to low engagement rates and fewer visitors.
Learn more about our process here.
Solution
We developed a full-service creative campaign direction for Aspen Snowmass that included a new media identity for their winter and spring promotions. We created fresh engaging assets, templates, and a cohesive visual feel for all touchpoints and distribution channels.
We designed a new website with an intuitive user interface that highlighted Aspen Snowmass's unique offerings. We also created landing pages optimized for conversions and social media posts that resonated with the target audience. Our copywriting team developed consistent messaging across all channels to ensure maximum impact.
Impact
Increase in website traffic by X%
Increase in social media engagement by X%
"This campaign exceeded our expectations! We saw a significant increase in website traffic and social media engagement."
Team
Team Member #1 - Creative Director
Developed the full-service creative campaign direction
Oversaw the design of all assets and templates
Team Member #2 - Copywriter
Developed consistent messaging across all channels
Created copy for website, landing pages, and social media posts