About This Project

The FIFA World Cup is one of the most-watched sporting events in the world, and Visa wanted to create an immersive experience for fans that would showcase their brand and provide a unique viewing experience. In partnership with Aircards, the challenge was to create a platform that combined 360 video content, augmented reality, and interactive 3D elements, all tailored to captivate and engage users.

Our team had to overcome several technical challenges, including optimizing the platform for different devices and internet speeds while maintaining the premium quality required for such a high profile experience. Additionally, we had to ensure that the platform was accessible in multiple languages and alphabets, inviting fans from every corner of the globe.

My role centered around leading the development of the main interactive 3D map scene, the integration of 360° video content, stadium tour navigation through hotspots, and the trophy selfie face filter.

These features allowed users to smoothly navigate through detailed 3D models of the stadiums and access high-quality video content, enhancing their overall experience and understanding of the venues.

The face filter was designed for users to capture a selfie with a realistic trophy and easily share it on social media, as a way to add a social component to the experience.

Impact

One of the biggest online stadium tours ever built. A groundbreaking initiative that has elevated the standard for fan engagement in sports.

Technical Details

WebAR experience built with 8th Wall, Threejs, A-Frame, and Javascript.

Responsibilities

Lead Development: I oversaw the development of the Interactive 3D Map scene, the integration of content and navigation between the 360 video footage of every stadium, and the trophy selfie face filter, covering UI development, 3D scene creation, and user interactivity.
Performance Optimization: Ensured the platform's peak performance across diverse devices and internet speeds, while upholding the highest quality of assets to achieve the highest possible realism.
Dynamic Localization: Worked in close collaboration with translation teams to deliver multilingual support.
Content Integration: Blended a wide range of interactive content, from 3D elements, camera animations, and 360° video footage to informative stadium facts.

World Cup 2022 | Visa All Access | 8th Wall