Problem

The travel industry is highly competitive, and Expedia needed to find a way to stand out in search engine results pages (SERPs) for high-performing keywords. Their product pages were not optimized for SEO, resulting in low visibility and traffic.

We recognized that Expedia's product pages were not optimized for SEO. This meant that they were missing out on potential customers who were searching for their products online. We needed to develop a strategy to optimize their product pages and improve their search engine rankings.

Solution

We conducted extensive keyword research to identify the most relevant and high-performing keywords for Expedia's product pages. We then created expert SEO content that was optimized for these keywords, including meta titles, descriptions, and headers.

In addition, we implemented technical SEO best practices such as improving page load speed, fixing broken links, and optimizing images. We also ensured that all content was mobile-friendly and easy to navigate.

Impact

Increased organic traffic by X%
Improved search engine rankings for targeted keywords
Boosted conversions and revenue

"This project had an incredible impact on our business. Our product pages are now ranking higher in search engine results pages, which has resulted in increased traffic and revenue."

Team

Team Member #1 - SEO Specialist
- Conducted extensive keyword research to identify high-performing keywords
- Created expert SEO content optimized for targeted keywords
Team Member #2 - Web Developer
- Implemented technical SEO best practices to improve page load speed and fix broken links
- Optimized images and ensured all content was mobile-friendly

Learn more about our SEO services.

Problem

The travel industry is highly competitive, and Expedia needed to find a way to stand out from the crowd. One of the best ways to do this is through SEO content, but Expedia's existing program was not generating the results they needed.

The team identified several key issues with the existing program. First, the content was not optimized for search engines, making it difficult for potential customers to find. Second, the content was not engaging or informative enough to keep readers on the site once they did find it. Finally, there was no clear strategy or direction for the program as a whole.

Learn more about our approach here.

Solution

The team developed a comprehensive strategy for Expedia's SEO content program that addressed all of these issues. They began by conducting extensive keyword research to identify high-traffic search terms related to travel and tourism. They then created a series of content pillars around these keywords, each focused on a specific topic such as "Best Yoga Retreats in _" or "Cheap Bites in _".

To ensure that this content would rank highly on search engine results pages (SERPs), they optimized each piece with relevant keywords and meta tags. They also made sure that each piece provided real value to readers by including detailed information about each destination and highlighting unique experiences that travelers could have there.

Impact

Increased traffic to Expedia's website by X%
Earned thousands of page 1 rank 1 on Google SERP

"This program has had an incredible impact on our business. We've seen a significant increase in traffic to our website, and the content has helped us stand out in a crowded market. We're thrilled with the results!"

Team

Team Member #1 - Content Strategist
- Developed the comprehensive strategy for Expedia's SEO content program
- Conducted extensive keyword research to identify high-traffic search terms related to travel and tourism
Team Member #2 - SEO Specialist
- Optimized each piece of content with relevant keywords and meta tags to ensure high rankings on SERPs
- Analyzed data to track the success of the program and make adjustments as needed

Expedia Boosts SEO, Traffic, and Revenue with Optimization