Problem

Expedia, a leading travel company, needed to produce programmatic content for thousands of pages on their website. They required a solution that would allow them to create content using one template and entering data for the template.

The challenge was to create an NLG (Natural Language Generation) template that could be used for Expedia's Things to Do and Vacation Package series. The NLG template had to be flexible enough to generate unique content for each page while maintaining consistency across the website domain.

Learn more about our approach here.

Solution

We developed an NLG template that allowed Expedia to produce programmatic content for thousands of pages on their website. Our team created a flexible template that could generate unique content by entering data into the pre-defined fields in the template.

The NLG template was designed with a modular structure, which allowed us to create different variations of the same content based on user preferences. We also incorporated machine learning algorithms into the system, which helped improve the accuracy and relevance of the generated content over time.

Impact

Improved efficiency by reducing manual effort by X%
Increased scalability by generating programmatic content for thousands of pages
Enhanced user experience through personalized and relevant content

"This project had an incredible impact on our ability to generate programmatic content at scale while maintaining quality and relevance. It has significantly improved our efficiency and user experience."

Team

Team Member #1 - NLG Specialist
- Developed the NLG template and modular structure
- Incorporated machine learning algorithms into the system
Team Member #2 - Project Manager
- Oversaw the project from conception to implementation
- Liaised with Expedia's team to ensure project requirements were met

Expedia Escalates Efficiency with NLG Template Enriching Content Engagement