Problem:
Altmall, a BNPL-based e-commerce marketplace platform, faced challenges in enhancing user experience and expanding its customer base. The existing credit approval process needed improvement to streamline transactions and attract more users. Existing customers of the bank were not fully aware of their credit eligibility and, as a result, were not maximizing the BNPL (Buy Now Pay Later)service.
Solution:
To address this, I led the development of an innovative AI-driven RPA solution. The goal was to automate and optimize the credit approval process, making it more efficient, user-friendly, and inclusive. This involved creating a sophisticated credit scoring and assessment engine that seamlessly integrated with Altmall's existing platform.
The solution aimed to preapprove credit limits for the alternative bank's customers, and proactively present them with personalized product recommendations based on their creditworthiness, transaction history, and user persona.
Learn more about Altmall here.
My Involvement:
Led the development of an AI-driven RPA solution for credit pre-approval.
Collaborated with cross-functional teams, including development and RPA specialists.
Engaged with external credit bureaus to integrate their APIs.
Designed and implemented algorithms for the AI-driven RPA.
Worked closely with the Altmall operations and development teams for smooth integration.
Ensured the solution met user experience and business expansion goals.
Defined metrics for measuring success.
Impact:
Increased sales on Altmall by 40% through proactive credit offerings.
Maintained a healthy non-performing loan (NPL) ratio, providing confidence in the results of the automation.
Improved overall customer satisfaction and vendor relationships.
Skills:
Product Discovery
Experimentation
Execution
Stakeholder Management
Data Analytics
Agile Project Management
Strategy and Business
Product Growth
E-commerce
Industry
Online and Mail Order Retail