Problem

Many fintech companies lacked the resources and infrastructure to kickstart their mobile apps quickly. Developing a robust financial services app from scratch was time-consuming and required significant investment. Halo recognized the industry's need for a solution that would allow other companies to enter the market swiftly and cost-effectively.

Solution

As Product Lead, I spearheaded the development of Halo Whitelabel, a white-labelled version of the innovative Halo Invest app. This solution empowered other fintech companies to subscribe to a pre-built app under a Software as a Service (SaaS) contract. While offering a high degree of customization, the app leveraged the same powerful engine that drove the success of the original Halo Invest app.

My Involvement

Developed and implemented the strategy for creating Halo Whitelabel.
Collaborated with cross-functional teams to ensure seamless integration of the white-labeled solution.
Conducted thorough market research to understand the specific needs and preferences of potential subscribers.
Worked closely with design and engineering teams to customize the app while maintaining the core functionality.
Facilitated discussions with potential clients to understand their unique requirements and tailor the solution accordingly.
Oversaw the deployment of the white-labelled app, ensuring a smooth and efficient onboarding process for subscribing fintech companies.
Developed a comprehensive SaaS Pricing model for the solution.

Impact

Revolutionized the fintech industry by providing a turnkey solution, reducing time-to-market for new entrants.
Enabled subscribing companies to quickly establish their presence in the mobile banking and wealth management sector.
Strengthened Halo's position as an industry leader in providing innovative solutions for financial services.

Skills

Strategy and Business
Stakeholder Management
Product Growth
Research
Execution
Agile Project Management

Halo White-label- Turnkey SaaS Fintech Solution