Problem

Hollard Ghana, an insurance company, was facing difficulty communicating what its brand stands for. They needed a content strategy and copy contract to help them humanize their online presence and introduce young people to insurance.

The lack of clarity in their messaging was confusing potential customers. The company's website was not engaging enough, and the content did not resonate with the target audience. Hollard Ghana needed a solution that would help them connect with their audience and communicate their value proposition effectively.

Solution

We created a content strategy that focused on humanizing Hollard Ghana's online presence and introducing young people to insurance. We crafted a copy contract that aligned with the company's values and communicated its value proposition effectively.

Our team conducted extensive research on the target audience to understand their needs, preferences, and pain points. Based on our findings, we developed a content strategy that resonated with the audience and communicated Hollard Ghana's unique selling points effectively.

Impact

Increased engagement on the company's website by 27%
Improved brand perception among young people

"Our new content strategy has had an incredible impact on our business. We are now able to connect with our target audience more effectively and communicate our value proposition clearly." Cynthia Ofori-Dwumfuo -CMO, Hollard Ghana

Team

Team Member #1 - Content Strategist
- Developed the content strategy and crafted the copy contract
- Conducted extensive research on the target audience to understand their needs, preferences, and pain points
Team Member #2 - Copywriter
- Created engaging and compelling copy that resonated with the target audience
- Aligned the copy with Hollard Ghana's values and unique selling points

Hollard Ghana Content Strategy & Copywriting