Problem

Absa Bank Ghana was struggling with its online presence and wanted to appeal more to the youth. They needed help with community management, live posting, and content creation.

Their existing social media strategy was not generating enough engagement or interest from their target audience. They were looking for a way to create more engaging content that would resonate with young people and make a positive impact on their brand image.

Solution

We worked closely with Absa Bank Ghana to develop a new social media strategy that would help them achieve their goals. We started by conducting market research to better understand the needs and preferences of their target audience.

Based on our findings, we created a comprehensive content calendar that included a mix of educational, entertaining, and informative posts. We also implemented a live posting schedule to increase engagement and create a sense of urgency among followers. Finally, we provided community management services to ensure that all comments and inquiries were responded to promptly.

Impact

Increased engagement on social media channels by X%
Grew the number of followers by X%

"Quote of how incredible of an impact this had."

Team

Team Member #1 - Social Media Manager
- Developed a new social media strategy based on market research
- Oversaw the implementation of the content calendar and live posting schedule
Team Member #2 - Community Manager
- Responded to all comments and inquiries on time
- Monitored social media channels for any potential issues or concerns