About This Project

In an innovative partnership, Eat It Up Media and Media Experts, with the technical collaboration of Aircards, proudly introduce an immersive digital experience to celebrate the Royal Canadian Mint’s release of the Alexander Graham Bell commemorative circulation coin. This project, deployed for both desktop and mobile platforms, utilizes immersive 360 WebXR technology to bring history and innovation to life in a virtual museum dedicated to Bell’s legacy.

Accessible via https://www.rcmintverse.ca/, the Mintverse invites participants to explore two meticulously designed rooms: The Sound Room and The Transportation Room. Each space is dedicated to showcasing 3D models of Bell’s groundbreaking inventions, complete with narratives that detail the stories behind these monumental achievements. Central to this experience is the newly minted Bell coin, which is featured prominently within the virtual environment.

Participants can navigate the rooms seamlessly, using a joystick functionality on devices with keyboards and mouse or through intuitive hotspots, making the journey through Bell’s innovations as educational as it is engaging. The experience is optimized for a variety of devices.

Impact

The virtual Alexander Graham Bell Museum has seen remarkable engagement since its launch, with over 29,000 views and a 35% interaction rate. Noteworthy results include:

High Engagement: With 35% of visits leading to interactions, the museum has proven to be a compelling educational tool.
Broad Accessibility: Over half of the visits were from mobile devices, highlighting the project’s wide accessibility and future-proof design.
Educational Value: The museum served as an innovative platform for learning, reintroducing Bell’s legacy to a new generation.
Media Support: An extensive media campaign was instrumental in driving 89% of the museum’s traffic, showcasing the powerful synergy between innovative content and strategic promotion.
Awards Nomination: Nominated for the 15th Annual Shorty Awards.

Technical Details

Built using Three.js, Javascript, A-frame, HTML and CSS.

Responsibilities

Development: Led the integration of two immersive 360 environments that allow users to explore Bell’s inventions in detail. This included developing of 3D and 2D animations, and integrating videos, text, 2D graphics and 3D models designed to be highly interactive and engaging.
Cross-Platform Optimization: Ensured the experience was fully optimized for desktop and mobile,, delivering smooth navigation and high-quality visuals across all devices.
Sound Effects Integration: Enhanced the immersive experience with the integration of sound effects.

Press & Media Coverage

Ad News - "Royal Canadian Mint's Immersive Experience"
The Shorty Awards - "Alexander Graham Bell Museum"
Twitter - "Royal Canadian Mint’s Announcement"
LinkedIn - "The Royal Canadian Mint Virtual Museum"
Eat It Up Media - "The Mintverse Project"

The Royal Canadian Mint | Virtual Museum | WebXR